they're are great shirts, but, like all things, not to everybodies taste. If you want alternatives, a more traditional looking wool shirts can be found on the filson website or try l.l.Bean, they are both American stores, and no cheaper than a swannie but at least you have an option.
I've had my ranger for a few years now, it's good quality, comfy and practical but, as already mentioned, the collar is huge and pointless, the zip could do with being full length or replaced with traditional buttons and the sizing is quite bizzare unless my arms are unnaturally long (maybe i'm an orangotan
)
Good luck
Baggins