Lego can't win really can they - fantastic product: same design for decades, lasts forever, and children from 3 to 93 play with it. But, it lasts forever. We'd all complain if it disintegrated after five years. I bet they're thinking about it though -- maybe they just take old Lego back and re-use it.
And there you go
Lego plans to sell bricks from recycled bottles in two years
Firm says challenge is to make more environmentally friendly bricks strong enough to build Hogwarts.
www.bbc.co.uk