There seems to be no doubt that the huge claims about heat loss through the head are a bit exaggerated, but this is one where I would not throw the baby out with the bathwater. There is some physiological basis to this. When the body is cold, it begins to restrict blood flow to the extremeties. This is one of the reasons your fingers and toes get cold so quickly at low temps. However, because the brain needs oxygen, blood flow to the brain is not restricted. And with blood flow goes the heat from the core of the body. So, imo, cover up in the cold!
I agree! Some more common sense employed there!