Setting aside the claims about being a full-blown Woodlore instructor (yeah, I know...)
My lad has just returned from his annual week away with them, and he LOVED it - again. They're entirely focussed on kids' outdoor holidays, a little more like Forest School Camps without the hippy element that I remember from my youth. Not hard-core bushcraft, more about getting them out in the woods to do fun stuff. Making bivis, swimming in the lake, carving, building traps, night games etc etc.
The instructors are all fairly young, and there's a dominant public school background to both instructors and clients - if you dig out the article off their website, that's because they struggle to get ordinary schools to engage, state head teachers have become inured to the "Health and Safety Says No" mindset.
Happy to answer questions from a client perspective, drop me a PM.