I think that at root it is a marketing term to sell DVDs, courses and all manner of kit at sometimes extortionate prices. It adds glamour/ romance and adventure with more than a little soupspoon of macho panache to what some of us used to call camping or campcraft. Perhaps if one was being charitable one might say that it is symptomatic of the urbanisation of society where camping has come to mean something very different which involves electric and IP hookups whilst going out and enjoying the outdoors on its own terms has become something of a lost art. So if bushcraft is the recovery of this art then it is a shame that it is fast becoming an "industry" when what it ought to be is that which a father teaches a son about being out-of-doors. (I hope that any feminists will forgive the poetic use of gender specific references.)
That said I have found the type of people who "do bushcraft" to be some of the nicest and most generous people one could hope to meet.
That said I have found the type of people who "do bushcraft" to be some of the nicest and most generous people one could hope to meet.