great thread...i havent laughed so hard in a while.
the word bushcraft is a good 'general' term for everything we do, but as others have suggested it seems a buzzword for many companies to attach a premium to certain products. i often find myself looking in the other direction if i see something touted as a 'bushcraft' tool. i have the tarps, hammocks, 'bushcraft' knives etc, but for me one element of 'bushcraft' kit is also the ability to modify something or make something from scratch to fulfil a certain survival/bushcraft need.
...but at the end of the day, its only a word and i dont feel the need to put a label on what i enjoy. As Southey said, its generally cocking about in woods, praticing skills our ancestors learnt and wearing Eau De Woodsmoke...