It's a funny thing this bushcraft marketing though; we get accused of being kit junkies, yet we don't buy 'fashion' garments. We do buy, or make, hard wearing, generally sparkproof, clothing and footwear. Our colour range is always kind of neutral, so where Jade or Purple or Dayglo pink is *in* kind of passes us by.
Tools ? well, lot of the time they're bought by personal recommendation, and even the Woodlores aren't advertised in shiny magazines or posters. There are definitely standard classic tools though, Bahco, SFA, zebra, etc.,
Camp kit ? Hammocks for instance, SotP, DD, Hennessay..........hardly widely known names outside certain circles, and they're not guilty of fashion changes. Stainless steel billies, fire grates.....
These are the realities of bushcraft.
Yet *bushcraft* is being used as the descriptive term to push the most appalling load of tatt at times. It's become the new army surplus

There are some choice nuggets in the dross, but finding it can be hard going, and it's embarassing to have folks say, "Oh you'll like this; it's bushcrafty "...........and it's something like camouflage loo roll in a fake fur toy squirrel

or a do everything survival knife with a can opener built in to the tip of the blade
Camping ? Hmmm, yes and no. I like my comforts these days, but I know that if needed I could find shelter, make shelter, find water and food, make fire, live very, very simply, and be comfortable. It's a heck of a lot of work though, while a wee bit tarp is an awfully good thing
Off for a walk.
cheers,
Toddy