The small rubber worm-like baits are called Twisters, from the original brand: Mister Twister. They also come in fish shape, calles shads.
You can buy the smaller ones in assorted packs, sometimes combined with spinners, other jigs, spoons and so on.
The narrow, heavy spoon he talks about is probably a Toby spoon, much imitated.
If you get the assorted boxes: check the hooks! The leaded hooks for the rubber stuff can be blunt and easy to bend out - and that will cost you fish. The trebles on spoons etc. are usually strong enough but not very sharp.
If you can, buy some replacement leaded hooks with decent hooks, and some new trebles. Gamakatsu hooks (from the Dutch company Spro, dunno if they sell in the UK) are excellent and razor sharp. And replace the split rings as well. Cost you a little, but will hook and land you that big'un.
No links to Gamakatsu etc, but I have always used them and they're sharper then any other brand.
