No idea about Hovis flours. I stick to organic ones for the most part.
I usually bake traditional Irish soda bread (flour, soda, salt, buttermilk - nothing else - though others are nice it's not "traditional" so while I'd make it, it's not the same stuff) though I've been known to make normal (yeast) loaves and the likes too. I love the change in feel to the dough as you knead bread like that.
I tend not to pay a blind bit of attention to most things, flour being one of them, but maybe it was so cheap because they wanted the shelf space for something else.
I might be getting a bread maker soon. I'm likely to just knead it myself and bung it in the oven anyway but it will be nice to have the option.