It is amazing isn't it, the so-called Cult of Celebrity.
I sometimes amuse myself with people who don't know much about this sort of thing by showing them my beaten up Mora.
Me: "Well, this knife has seen me through thick and thin. Ray Mears gave it to me, y'know..."
Them: "Oooh! Really?" etc.
What I don't tell them, of course, is that he was handing them out like candy from a big box at the start of the prim tech course and it's worth little more than a fiver...