A price is only fair if you are prepared to pay it.
If you aren't or can't then that's fine, and if you are and will, that's also fine - the underlying rationale or personal preference is academic since you either will or won't buy at the end of it all.
Personally I think that Mora's are underpriced for what they offer (nobody ever twists about something being too cheap though

) while other endorsed knives are vastly overpriced.
Everyone's happy medium will be different and usually for very different reasons.
I know folks who have spent £600 and more (whether they could really afford to or not) on a custom folder and who use it daily, and I know others who spend half that on a Woodlore knife and put it away rarely to see the light of day. Still others would prefer to spend as little as possible either from necessity or preference, but if they are all happy with their purchase (regardless of the underlying reasons for them) why should it matter to anyone else ?
It's ironic that this comes up time and time again, particularly regarding knives, and yet if we were all actually doing 'proper' bushcraft we'd be striking flakes or knapping blades from flint .
I think we all have our respective collection of hypocrisies regardless of our kit and budget, and bushcraft has come to mean so many things to so many people it is impossible really to put a handle on it and actually define it with any clarity or accuracy.
To some it is the skills of the ancients, to others it is a form of lightweight camping while still others practice what I would call 'expedition camping' with more traditional kit.
If funds allow we have two choices available regarding any purchase - if funds do not allow then that decision is already made for us.
Although a lot of kit is bought by all of us I would say that even those who do go out and do it don't go nearly often enough, far enough or long enough to warrant the majority of the gear they have.
You might have a crappy car (or a top marque) but I'd still be grateful for a lift in it.
I might have an expensive knife or an old Sheffield leather washer handled bowie but that's down to me.
I don't see why this raises so many hackles, and the worst assumption anyone can make is that the more you spend on something the less you use it.
A couple of my recent users:
The top one has gone to a new home and is used daily by one of the most skilled outdoorsmen I know.
The lower of the two is my own and gets used hard, but well looked after or, at least, well maintained.
Anyone want to guess what either of the above might cost ?
Would a Mora be just as good ?
No, it wouldn't, but a Mora is still a great knife, in its own right.
A friend of mine spent serious money on a Purdey damascus shotgun - he uses it often, and takes great pleasure in ownership of it, but he isn't any more (or less) accurate with it.
Go figure...