I don’t see why people can’t disapprove of a particular marketing strategy. Generally Ray Mears has shown himself to be an upstanding guy. I just think that this particular marketing strategy is below him. If he was up-front about it, he would say it like it is: This is a redesigned Scandinavian Forest Axe. It is in no way a Small Forest Axe Plus, or a compromise between the Small Forest Axe and the Scandinavian Forest Axe.
In terms of head weight the Wilderness Axe is the exact same weight as the ScFA, but half a pound lighter than the Small Forest Axe-absolutely no compromise there. In terms of head grind, the bit and eye of the Wilderness Axe are thicker than the ScFA, putting it even further away from the grind of the Small Forest Axe than the ScFA currently is-the opposite of compromise. The handle is 1.5 inches shorter than the ScFA, but 4 inches longer than the Small Forest Axe. It doesn’t even split the handle length between the Small Forest Axe and the ScFA-compromise? You be the judge.
What annoys me is that there is nothing wrong with putting out a redesigned Scandinavian Forest Axe. If he believes that the changes he has made will improve the tool, then he should be proud of them. I think we would all be interested in seeing some side by side testing of the two. Until then, we have only speculation based on the design. Like I said, any comparison to the ScFA would be fair. Calling it a redesigned Small Forest Axe however is disingenuous. The marketing reasons behind it are obvious and disappointing especially considering the man behind them. I expect this from a used car salesman, not from Ray Mears.