While i agree that these courses are way overly priced, I think you should think on the reasons why Bear and other VIPs can ask for such prices: people are willing to pay for them.
I believe this happens for various reasons:
- Tons and tons of people dream of abandoning the 9-5 drag, but are usually scared of really doing it and would rather pay for doing it for a set, safe amount of time
- Learning things they're only marginally interested in is a drag for most people; they would rather pay someone to teach them the really important things rather than investing their time into teaching themselves all the basis and then grow up on those (teaching is the third oldest job in the history of mankind exactly for this reason)
- There is some sort of social recognition in spending time with VIPs rather than other common mortals with the same knowledge, and people are willing to invest more money for that privilege (as long as they can also take some proof with them in the form of autograph or, lately, selfies)
- By becoming a VIP (by writing books, having tv shows, creating and promoting content to a wide audience) you also gain the privilege of asking a hefty fine to people willing to spend time with you, to the point that your customers will be happy to spend this time even with your subordinates or gear you promote
- Most survival VIPs have been spending a long time in the field and usually have proof of this, that's how an "academy" or any kind of credentials (product branding is a credential too) created by them
- Marginally, big companies use such courses to shave on taxes as team therapy and bond-making activities - at least where i live - and the more these courses cost the better it is
I hope the language differences between me and you (assuming english is the mother tongue of most readers) don't make the following words sound harsher than i'd like them to: if you're knowledgeable enough in this field, and you are shocked about how much money Bear Grylls, Ray meyers or other VIPs ask for courses you'd be able to run, the joke is on you.
I believe there are three ways out of this:
- you can learn from this, set up a business (writing books, shooting videos, creating all sorts of content and gear for people learning bushcraft) and start asking for money (an amount that will become increasingly bigger, hopefully similar to the prices asked by Bear & co.). Mind you, the bushcraft business is steadly increasing (proof being, for example, the increasing amount of survival shows on television) and the market is VERY profitable
- you can spread knowledge for free, destroying this ludicrous system by creating free content and spreading knowledge to everyone (for example schools or people in need of a way out of huge obstacles in their life)
- you can continue complaining like this the stereotypical old folks discussing about the ridiculous price of bread these days
Best of luck in any case!