As demographic (and others) have said, it makes sense to search your own name or company name from time-to-time. It's good to learn from feedback (good or bad) and there are other reasons too. For instance, even though there are clear copyright notices on my blog, I've found my articles cut and pasted on other people's websites (with my name still attached to it, which is somewhat bizarre).
To give you guys some insight, while I was at Woodlore, I certainly did search on 'Woodlore' and 'Ray Mears' on this forum, to see what was being said about the courses (I was Course Director so it was another way of getting feedback on what we were doing).
Others in the Woodlore office used to do it more often (and, presumably still do - Hi Di
) but unless Ray's changed his ways in the last year or so, he doesn't visit himself. At least he never admitted to it in all the time I worked with him. My impression is that he wasn't a fan of online forums. He's also not a fan of social media and I'm sure I'm not the first person to point out that it's obvious Ray has no input in the Woodlore/Ray Mears Blog, Facebook Page or Twitter feed.
And Damian - I hope you've managed to mop-up your laptop OK?
All the best,
Paul