What a whinging lot of bores you all are, with nothing better to do than log in to this forum and moan about Ray's kit. We live in a free country so don't buy the shirt if you don't want to. You are not being made to buy the shirt, and there are many many other bushcraft kit shops, both on and offline, where you can buy your kit.
Woodlore's kit and courses are respectively out of stock and full up continuously. People trust Woodlore and their kit and customer service is second to none, and that is why they are so popular. People return to companies that give them excellent service. They do not rip off people; that would be suicidal to running such a successful business, which brings me on to this...
Ray's reputation is not dented one micron by selling this shirt. His reputation is earnt out in the elements, doing his work day-in day-out, year-in year-out, and not by whinging on forums all day, like most of you lot. Aside from his professional work, which is a BUSINESS (duh), he also does a lot of charity work and personal visits. He is even visiting, out of his own time, a friend of mine who is currently very ill. That is what you call a man who earns his reputation and is not hell bent on just the business aspects alone.
Regarding BAFTA jokes, how many other bushcraft school leaders have presented a BAFTA btw? It just further shows that Ray has massive respect from his peers in Television as well. I hope his business rockets as he works hard and the man deserves it.
Martin