You have to remember that bushcraft is something of a fashion at the moment. Of course there will always be the hardcore, but there are not enough of those to put food on the table and they probably wont buy RM kit anyway. I would think he remembers only too well the days before he was famous. You have to make hay while the sun shines. If the bushcraft bubble bursts, or his latest TV show gets lousy ratings (which it may do judging from how dull last nights episode was), the beeb will drop him and that'll be it for Ray. He'll be relegated to making cameo appearances for a few hundred quid. If he's clever, he will of squirreled enough away to keep the wolves from his door, but who knows? One thing is sure, there is absolutely no guarantee that his current success will continue bringing in the bacon for the next 25 years. What if he gets sick? There will be royalties from his books, but if he drops out of the public eye, his book sales will fall off too and it is a very niche market to start with - Harry Potter it isn't. He may be a millionaire today (or maybe not?), but if the fashion dies, his million quid divided up over the rest of his life wont amount to much more than a basic wage.
The dole queues are littered with has-been TV personalities from yesteryear.
The dole queues are littered with has-been TV personalities from yesteryear.