I actually bought the Hultafors hunting axe.
I was rather underwhelmed and annoyed as the grind was so off it was almost chisel ground.. I sent it back. They refunded the postage via cheque and sent me a replacement axe. It took ages, literally months to get a new one and lots of emails. They were adamant 'it's hand forged and they aren't perfect'. Well the forging is perfect, it's the grinding and edge making stage that is carp.
But it did arrive and the new one is better, still needs moderate touch ups on the edge to get it perfect as I'm quite particular and very easily disappointed. I have also owned a gb small forest axe, I liked the slender handle and shape head but detested the head shape. Purely aesthetic though, it was a fine tool.
I've not had the time to run my Hult' through its paces yet, but it's thicker, fatter and heavier, but with a pretty slender edge for real cutting, rather than just splitting. But not overly chunky wild, just a 10-15% meatier all over. And as I don't need to split wood I only buy and use axes that can bite and cut into wood properly.
The handle under the head is very fat, something the gb sfa is not, the gb allows really acute choking up. I may.. just may shave some meat off of the handle just under the head for easier choking up.
Other than that, I'm happy with it, it's beautiful and forged well. The only fault I have is the people who sharpen and grind the blades after forging. They need a slap in the chops! lol
I do reckon my 'just get a gransfors' is a good general statement if you don't want as much hassle picking between the loads of brands. They are the better finished and finer tools compared to the other makes I can name. But if you don't mind the lack of polish or having to touch up any unfinished edges then go for whatever.
I'll do a review sometime, but only once I can have a good play with it.