Its yet to be seen if they are any good or not so I'll reserve my judgment as such. However, what I really do like is companies like this who are prepared to take a risk and innovate. If it's been done before for military use then fair enough not so unique but what they have done is attempt to bring an interesting product to "out door consumers". and companies like these sometimes do get it right and have a real hit on their hands and sometimes don't but I for one say good on em, I like to think it will work or take off we'll see.
May be another thread of innoavtive outdoor products that have been hits or howlers might be fun?
I'd start with
Popup tents
Honey stoves
Question is Hits or howlers?