Considering how many organisations spend far larger sums of marketing budgets that focus on telling everyone how great they/their product is I think it's pretty good (even though I wasn't quick enough) that they have done this and I haven't seen any marketing etc for this. Essentially they have just given £250,000 of profit direct to their customers.
I do appreciate they are a large multi million (billion?) dollar company and to them this is probably chump change, but they set up a business model that has helped lots of people do business safely and securely and their fees aren't that expensive, they are honest about them and are generally very good. I am just jealous I didn't have the idea and made the cash myself but I didn't and I don't begrudge the people who have done well with what seems a good business model where they aren't taking advantage of people.
If you don't like paypal, use cheques.