No-one will think you are on some military-vibe if you make it clear that you are only wearing it as part of a "hipster vibe" - by growing a ridiculous beard, the more "sculpted" the better, carrying a faux outdoor rucksack and talking loudly about craft beer.
It was the word 'ruff'.
Sorry, English is not my primary language.
Maybe your thinking of "faux" ruff? Faux being the French word for false.