Unfortunately my crystal ball broke the other day and To be quite honest I wouldn't fall of my chair in amazement if he did. But as I say it would be cool if we had a decent rep who could point us a good deals and reputable buys that was my point all along!!
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For good deals you could look online? They do a price match so no problem there if you can't be bothered to carry out an initial search to find a better deal with which to use your folding paper or plastic card before jumping in and buying off them? How is he not a decent representative of the company?
As for 20% being indicative of the high profit margins they work off? Yep, I would say they often work on a high mark up ratio, just look at the Chinese wholesale internet sites and the wholesale prices they quote but also remember shops like these are not Tesco or Asda, they don't sell a thousand rucksacks a day, a thousand sleeping bags or whatever a day so in order to survive they NEED to have a high mark up on lower volume sales to stay in business.
In this day and age of the smaller retailer/chain going under when trying to compete with the likes of Ebay and Amazon I say good luck to them for the future.