I'd agree with the above replies. Bear in mind that Ray Mears started bushcrafting with almost no commercially available kit, making do and making items himself, so I'm pretty certain that he himself would not tell anyone that they must have Brand X. The Woodlore knife is a good example. It's a terrific knife, but there are lots of knives of similar quality, and others that may suit you better than the one Ray Mears designed to suit himself. My first buy was a Mora costing about £7, and it's excellent for general use. Why pay more until you can appreciate the difference and have the experience to know exactly what you need?
Woodlore is a business, so of course they sell things to make money, but it has never seemed to me that Ray recommends anything he would not trust and use. On this forum you'll find some posts complaining about product placement and others wanting to know just what jacket he wore or axe he used, so I don't think he can really win. Ask questions, read books like "Bushcraft" and others you'll find suggested here and, above all, get out there - be it the back garden or the backcountry - and start putting the skills into use, step by small step. Don't get too hung up on "proper" kit, because that way lies bankruptcy and madness.