As it happens I'm in the process of writing a blog article about matches at the moment. Conclusions so far are that there are pretty much two categories of match. Firstly there are supermarket home brand safety matches - which are all pretty much the same, and they're all very good.
Secondly, there's everything else, strike anywhere, swan vesta, bryant and may, england's glory, carboard book matches, waterproof matches, lifeboat matches etc. which aren't as good for various reasons. Generally though: strike anywhere matches tend to be a bit thinner than safety matches so don't give as much flame, some matches (eg swan vesta) are shorter so don't burn for so long, book matches suck moisture out of the air so they easily become damp, waterproof matches are often so covered in varnish that they can be really difficult to light, as can lifeboat matches which have the added problem of not really giving any kind of useable flame once they are lit. etc.
Probably the "best" IMHO are the really long matches that you get in the BBQ aisle. They light easy, they burn with a good strong flame, and they burn for a long time. If you were to carry matches as part of an "emergency" fire lighting kit then I'd suggest that BBQ matches would be perfect. The only downside to them is that they're a little big bigger and therefore slightly more awkward to pack than standard sized matches.
HTH
Stuart.