Except thats comparing apples with oranges.
Its perfectly true that the episode of
Running Wild With Bear Grylls featuring Obama got about 3.95m viewers on NBC. That wasn't actually the highest ( the episode with Michelle Rodriqeuzpulled in slightly more viewers, but who wouldn't want to watch Michelle Rodrigeuz?), but the Obama programme was a one-off special aired several months after the second series had finished. The Grylls show got between 2.83m and 3.84m for its second season, which ranks roughly 15th in NBC's most viewed programmes for 2015, and has been renewed for a third season. Strangely, the episode in question got higher ratings in the UK than it did in the US, but perhaps this reflects the more fragmented state of US TV and the fact that the old networks have a serious problem attracting people, full stop.
However, what I was trying to say was that the demographic for those watching the show would have been somewhat different to those interested in a speech given by Obama at a hotel in Fairbanks about climate change, in front of the AAAS, etc. That might have got page 2 in the Washington Post, on Grist, etc. But that programme, which, as the Guardian points out, was 'in reality a rather tame walk and chat about climate change followed by a snack of salmon', got a relatively large amount of coverage in the US and international media, and had a major impact on social media
http://www.thewrap.com/president-ob...rylls-episode-kills-it-on-social-media-video/ . And that was the point. Its drummed up coverage, in a way in which most political speeches do not. I wasn't claiming anything else for it.
So if that the apple, what about the oranges? The State of the Union is a big deal for any president, but even that has suffered from declining viewing figures, and thats despite the fact that its ' carried live on 13 broadcast and cable networks and tape-delayed on Univision, showing in a combined 23.1 million households' staring at around 6pm (rather than at 10pm on a single channel) '
http://www.ibtimes.com/state-union-2015-ratings-audience-declines-twitter-chatter-spikes-1790772 .
Its down 2m viewers, but social media hits are up, which makes sense when you look how people consume media. Personally, I'm really surprised its that high, considering that it seldom announces that many surprises and its goes on for a while. I'm a self confessed US political junkie, and the 2015 State of the Union was really good (Obama is an excellent speaker), but I suspect a lot of viewers drifted in and out, and some were possibly just waiting for a Republican to say something crazy in the middle of it. And as for the Superbowl...its the Superbowl!
The programme was a decent idea, and got some coverage - thats fine, and leave it at that. I really can't be bothered to discuss Grylls, he's just not worth the effort.