I don't care about him or his shows, but find it a bit sad when I read a post on here where someone put what they bought as a newbie purchase and most of the replies all slated his choice in knives because he bought a Gerber knife with BG on it. The general trend for the comments were "I wont buy anything with his name on it". Similar posts were written when Gryll's new program was discussed ("I don't watch anything with him in it) and it made me wonder why people are so opposed to him. Is it because he is catering to a mainstream audience and so is not allowed to be associated with bushcraft? Other presenters make equally stupid/pointless programmes based on bushcraft yet do not seem to get the same level of criticism.
Well, to be fair, he takes it to a whole other level of stupid programming. I tend to be very critical of all TV bushcraft/survival personalities, but I don't find any of them to be as willing to promote outright dangerous and unsafe activities for the sake of a paycheck, as Bear.
The question about why people don't like the gear he produces or the shows he makes, is a different question from why people don't like Bear in general. The answer is simply one that experience has lead people to not trust the brand. If I've bought products from him before, that turned out to be defective or designed more to look cool than to function well, then I am not going to be willing to buy another one. It's just not how it works. We don't shop in a vacuum.
Same thing applies to his shows. After you've seen a few, you form an opinion as to whether or not you like shows made by that person. And to be fair, he never disappoints. I am yet to see a Bear Grylls show where someone didn't jump off a cliff, crawl through mud, hang from a rope bridge, go in a cave, or eat something disgusting. So, when I hear that he has a new show, I'm sure you understand why I am less than excited.
I bet that if you go to the individual threads and actually ask people why they think that buying his knife or watching his show is a bad idea, they will be willing to tell you exactly why.