ThanksProbably the most pragmatic response I've read about BG on this or any other site. It's purely aimed at the masses with very little or no military/ bushcraft knowledge. The general theme of T.V now is 'reality' based and when there's the likes of BG providing what seems to very similar output to say RM or Ed Stafford (but more extreme) then I guess people with limited knowledge on the topic would say he's at the top of his game. Personally I don't particularly enjoy these shows and certainly don't take them seriously, but absolutely agree with the statement he's looking after his/families best interest and using his marketing skills to his best ability. I would probably do the same if I had the opportunity but not as blatantly.
Truth is as many have said, we are not the target audience. it's aimed at people who have little or no knowledge and say 'I could do that'
From that point of view, trying to get the general public aware of the outdoors more and even venture out in it a little is another good thing