With a bit of price hunting on the internet you can buy the Mora Bushcraft Survival for 45 = 37 £. Apart from the minor differences the Forest, which is basically the same knife to me but without the firesteel and diamond sharpener, can be bought for 28 = 23 £. It seems the Mora firesteel is very good, still I prefer to buy and carry it apart from the knife. The Bushcraft Survival does also exist in a version with lime accents in the handle so that it can be spotted easier on the forest floor. If you prefer a knife with serrations (lots of people consider this as a weakness on the blade especially if they are the dented serrations, unless they are on the spine) you have to make the choice for one with serrations. I have never heard of buying a (survival) knife for the main reason that it carries safety or survival instructions, unless you are referring to the Bear Grylls ? (I find this one way too heavy to carry on a long trek ). This knowledge should be carried in your head and your experience. Every survival sitation calls for a different approach you will have to judge, it does not go along following instructions. As for myself, I am not gonna trust my life to whatever knife, I will rather put my confidence in my physical shape and totality of my kit and tools.
Apart from the holes that are not in the Mora, you still get a lot of knife for a little money, but the Bushcraft Survival is indeed too expensive compared to their other knives. Marketing called for a specific "survival" knife I guess.