It looks like quite a few other supplies are shipping this model now - there's one linked to by 1972 earlier, and I've seen it on a few other websites too. Lots seem to add a blue 5mm LED rather than white, but otherwise they are identical.
Presumably they are knocked out by a far eastern supplier and they badged for different UK resellers, rather than being an Alpkit-specific design.
I was wondering around Kathmandu in Brighton last weekend and noticed they are selling the exact same head torch (different branding) for £30! To be fair it is currently in their BOGOF offer but still, I wonder if they'll reduce the price when the sale ends?