The "gun brands" (Colt, Smith & Weson, Remington, Winchester) are generally regarded as being of modest quality (or worse) and not good values. The Mora is an excellent value. Other knives at higher prices will do well for bushcraft, but price alone is no guarantee of capability, or quality for that matter.
The handle on this knife does not look grip-neutral enough to be used in all grips used for bushcraft tasks.