Dave your original comment was an attack on the AALA IMHO. As the post was about the AALA not generically about the cost or validity / need for qualifications.
I like your use of celebrity names... Always an emotive way to get a topic going...
Ok lets explore them a second.
Mors operates AFAIK in Canada not the UK unless he's attending the Bush Moot. Maybe he's PAWGI certified??
Ray Mears (Woodlore) operates primarily to over 18's and those U18 courses that are run may not fall under the AALA remit. ( should they? Well that a whole different discussion) If they do then 'even Ray Mears' or more realistically Woodlore would need to have a AALA licence to operate.
In fact if we check on the AALA's website we can see that Woodlore are not a licenced provider..
http://www.aals.org.uk/aals/provider_search.php
Bear Grylls if operating as an instructor in a non paid role for a Voluntary organisation such as Scouts would not be covered by the AALA remit. Neither would all the thousands of other folk who volunteer all over the country for a host of differing organisations.
AALA covers the commercial sector.
The post is about the current situation with the AALA. Not really about the requirements for folk providing Bushcraft instruction.
let's take a few lines to look at that...
As we know there is no requirement for any form of qualification to operate as a Bushcraft instructor currently in the UK.
Of course there are heaps of really great bushcraft instructors out there offering great experiences with a heap and wealth of knowlege. There are also probably others who are not as good who potentially operate unsafely and probably dont even realise they are.
How do you tell the difference apart from word of mouth and reputation? Is word of mouth too late if my child has lost a finger though inexpert supervision of a knife session. Or burnt themselves due to poor delivery of a fire making session...
Anyhow I digress.
From my perspective the AALA has had a good effect on the conventional outdoor industry.
I'm not one for stifiling 'common sense' but the issue is where a non regulated environment has existed in the past with respect to
the conventional outdoor industry issues happened such as Lyme Bay.
The truth is it's cheaper to put a non qualified person in a Kayak and ask them to lead an activity than it is to put a qualified person in a Kayak.
It's cheaper to operate without adequate safety systems in place than it is to operate with them in place.
Would you rather send your kids away for a week to an outdoor centre that is independantly audited + certifed as meeting the standard.
Or a centre that says it meets the standard ??
That's the crux of the issue not if you need to have a chainsaw licence if you've been using them for 20 years...
A really good report about folk leading young people in the outdoors that led to a totally preventable tragedy is the case of Glenrigging Beck and the Death of Max Palmer.
http://www.hse.gov.uk/schooltrips/investigation/index.htm
A text book example of how not to do it at so many different
levels.