Dan, You have clearly identified that your business has reached a critical position and you don't know how to go forward or stop it from failing. I've seen this a lot with new businesses where the owner hits the plateau, and does not know how to get beyond it. There are in fact, several critical business expansion shelfs as/if businesses get big.
Both my brother and my cousin did OU MBA's and benefitted hugely from it. Both seperately retired years early with nice pots. Neither had particularly good academic qualifications but by hard work and the time discipline required, succeeded and learnt how to apply it. (The time discipline required is very hard - eyes on the prize.)
However, in the short term, there are business development consultancies that could provide advice and early focus. There are small ones, one/two man bands that specialise in retail, and could prove to be a worthwhile investment to save your business while doing your own OU.
Before committing time and effort to media and marketing you need to identify/focus on who you are trying to attract and why. Marketing and promo is very important but unless focussed can be a loser not a winner - e.g. SEO peddlers are a waste of money. Blogs and Insta's require constant new content and feeding or will detract from a business, and are time-hungry.
You also need to do a business risk/opportunities review ("SWOT"-lots of how-to on the web) That might give you a whole new perspective. Are you purely retail, do you need to move into supplying other businesses/trade, supply chain risks - transport, alternatives, local suppliers, are you a grower or purely a seller etc. , staffing risks/benefits etc.
This does not have to be some advanced uni knowledge/research. Just a step back and cool look at the business and what positives and potential negatives there are. It's a bit more than a fag packet review but is basically just commonsense on a few pages.
Both my brother and my cousin did OU MBA's and benefitted hugely from it. Both seperately retired years early with nice pots. Neither had particularly good academic qualifications but by hard work and the time discipline required, succeeded and learnt how to apply it. (The time discipline required is very hard - eyes on the prize.)
However, in the short term, there are business development consultancies that could provide advice and early focus. There are small ones, one/two man bands that specialise in retail, and could prove to be a worthwhile investment to save your business while doing your own OU.
Before committing time and effort to media and marketing you need to identify/focus on who you are trying to attract and why. Marketing and promo is very important but unless focussed can be a loser not a winner - e.g. SEO peddlers are a waste of money. Blogs and Insta's require constant new content and feeding or will detract from a business, and are time-hungry.
You also need to do a business risk/opportunities review ("SWOT"-lots of how-to on the web) That might give you a whole new perspective. Are you purely retail, do you need to move into supplying other businesses/trade, supply chain risks - transport, alternatives, local suppliers, are you a grower or purely a seller etc. , staffing risks/benefits etc.
This does not have to be some advanced uni knowledge/research. Just a step back and cool look at the business and what positives and potential negatives there are. It's a bit more than a fag packet review but is basically just commonsense on a few pages.