CEO of Gränsfors Bruks: Motivational talk

[Sawyer]

http://www.dolectures.com/speakers/speakers-2009/gabriel-branby

Thought this might be of interest to you guys.

 

[sandbender]

I enjoyed that, thanks.

 

[Rychard]

well worth watching to understand the the story behind the axe and the company thanks

 

[sandbender]

well worth watching to understand the the story behind the axe and the company thanks

I had always assumed that their axes had always been constructed the way they are today it was interesting to see that they were producing cheap painted B&Q style axes before this guy bought the company, more importantly it was nice to see how much 'greener' and more energy efficient the new process is by comparison.

 

[Karl82]

very intresting i enjoyed that.

 

[luckylee]

Thanks mate i enjoyed that. very interesting.

 

[dorkingbushcraft]

very intresting thankyou

 

[Nonsuch]

Interesting guy and some real lessons there for all brand managers

NS

 

[FGYT]

as its important i wonder if the yare going to re write the Heat treat description in the book to use the correct terminology

(its probably a translation Typo that hasnt been picked up )

ATB

Duncan

 

[forestwalker]

as its important i wonder if the yare going to re write the Heat treat description in the book to use the correct terminology

(its probably a translation Typo that hasnt been picked up )

Do tell; I have only read the Swedish original. And send them a polite email about it (if you haven't already).

 

[Sawyer]

I had always assumed that their axes had always been constructed the way they are today it was interesting to see that they were producing cheap painted B&Q style axes before this guy bought the company,

I like his 'less is more' philosophy.

 

[RonW]

He won me over allright!
Makes a lot of sence what the man is talking about.