I'm sorry but you need to look at what you actually get for your money;
Old Towns are not cheap by anyone's standard yet the basic Old Town boats come with heavy, moulded plastic seats as standard-these are not ideal for prolonged use particularly in hot weather, assuming of course you are not trying to paddle the boat from a kneeling position.
The standard carrying or centre yoke/thwart on
all Old Town boats I've paddled or seen is poorly designed and is extremely uncomfortable in use, digging into neck and shoulders-they're so bad that people fit padding foam, often buying specially made shoulder pads to counter this problem.
Nova Craft's basic boats come with very good quality webbing seats as standard and their yokes are of a deep dish design, actually made to make carrying the boat on your shoulders very much easier and far more comfortable.
If you wanted to fit out a basic Old Town to the same standard as a basic NovaCraft, you'd be looking at spending apx £55 each for a pair of Old Town webbing seats and another £70 for a deep dish yoke, so that's an extra £180 you're looking at. You'd probably have to buy different seat fittings/bolts etc as well.
No doubt you could shop around and do it a bit cheaper of course.
Here's how Nova Craft and Old Town's basic boats actually compare price wise:
http://www.canoesandkayaks.co.uk/pr...ector_16_SP3_PE_Open_Canoe_Plastic_Prospector
http://www.canoesandkayaks.co.uk/product/784/Discovery_158_Canoe_Old_Town
If you actually
want plastic seats with backrests etc then the choice is obvious.
best wishes
Steve