Hello at first this might seem silly but he is the real deal. I think it's a great PR trick and I find it nice that he explains how he did it. I can recommend his other videos on youtube!
[video=youtube;c4oHzFNclzQ]http://www.youtube.com/watch?v=c4oHzFNclzQ[/video]
[video=youtube;c4oHzFNclzQ]http://www.youtube.com/watch?v=c4oHzFNclzQ[/video]