You can really go down a rabbit hole here. I’m more active in my outdoor pursuits, sitting by the fire is something I do once the day is done and this is reflected in my gear preferences.
Here are a few things I’ve had for many years that have either stood the test of time or I’ll replace like for like should they break:
Buffalo Shirt (20 years old, still going strong)
Icebreaker Merino Wool t-shirts
Fjallraven Vidda Pro trousers (I like the ventilated version as it has stretchy inner thighs, great trousers for hiking and bushcraft)
Shemagh
Marks & Spencer’s Merino Wool socks (3 pairs for £15!)
Boots - leather Meindl’s for the cold and the wet, Arcteryx for warm weather or high mileage.
Good leather belt and good leather work gloves. If you get cold hands, buy merino wool liners.
Nice warm hat!
Nalgene 1l wide mouth water bottles
Zebra Billy Can
Titanium spork
Trangia Burner
Littlbug Stove
British Army Goretex bivi bag (15 years on mine, still does the job)
Snugpak Softie 12 (still good after 15 years)
DD tarp - there are far better tarps out there, but for the money these are perfectly adequate.
Multimat Trekker 25
Granfors Bruks Small Forest Axe
Bahco Laplander
Knives and packs… you could get a Mora and a PLCE Bergen and be perfectly happy. Or you could spend a small fortune and also be perfectly happy. Horses for courses.
If I’m staying fairly static and carrying a lot of kit then I’ll take my issued PLCE Bergen. They do the job admirably. If I am on the move a lot then I’ll travel a bit lighter and take a Mystery Ranch or Hill People Gear pack. You get what you pay for here. Cheap, lightweight or durable - pick two of these qualities as packs with all three do not exist.
Knives. A Mora will do the job. Will you love it and form an attachment to it? Probably not.
Buy something practical that you like. 4-5” blade, 3-4mm thickness, “Scandi” grind, full tang. These are good places to start. O1 tool steel or 1095 are cheap, easy to sharpen in the field and will require maintenance to keep corrosion at bay. Being able to sharpen and maintain a knife in the field is an extremely valuable skill. There are plenty of great knives out there - something for every budget. Esee, Bark River, Fallkniven, Casstrom, Lion Steel are good manufacturers (to name just a few!)
Hope that helps.