Optimus Nova's are amazing stoves. If I had the money, I'd probably buy one. The flame adjustor right at the burner is lovely, it makes adjusting burner output far easier than on an MSR stove, which seems to only have two settings: Very hot. And Off.
Anyway, here's what you gotta do:
The manufacturer will have a recommended number of pumps necessary to use the stove. Keep in mind the following:
How much fuel is inside the bottle will dictate the number of pumps needed to generate pressure
As will weather
Altitude
And temperature.
If you really want to get that sucker burning, I do what my father taught me to do, years ago.
Crouch down, holding the bottle between your thighs, pump facing upwards. Grab the pump in the opposite hand, and really pull it up and down. Keep doing this until it's really difficult to pump. If you push the pump handle down, and it takes a good deal of force, and it pops back up, that's a sure sign that the bottle has enough air pressure into it. It may take as many as 150 up and down motions. And don't worry, it's not going to explode on you!
The fuel hose. Stick the end in your mouth, and moisten the part that goes into the bottle. It helps in cold weather.
Set up your windscreen, put it off to the side. Turn on the fuel valve a bit. You should a gurgling sound as the priming tray fills with fuel. Don't overdo it. Take your lighter, and spark that sh*t. MAKE SURE THE FUEL VALVE IS IN THE OFF POSITION WHEN YOU DO THIS. Losing eyebrows is not fun!
You'll hear a "poof" as the fuel catches, and orange flame (like in a Zippo) will appear. Let them burn. This heats up the fuel to a vapour, so the jet can ignite.
Okay, so you've got your orange flames. This'll take a minute or so, it's enough time to dig into your pack and take out your messkit. When the flames are JUST ABOUT to die down, turn on the fuel valve again. Not before. If you see a blue glow from the stove and hear a dull roar, congratulations, you're succesfully primed a petrol stove!
If you don't see blue, and you see an orange fireball, turn the valve off again, and wait until the flames die down again.
And that's it. It's easy. (Well not as easy as a Trangia, but that's another story)
Now's a good time to put the windscreen around the stove, and start melting your snow for dinner.
Cheers,
Adam