Marinowul+ Shocking Misrepresentation.

[Wayland]

Just came across this mentioned in another place and I thought it was disgraceful.

A plastic fleece fabric being marketed as "Marinowul+"

MARINOWUL+ Trademark of The Orvis Company, Inc.. Serial Number: 90461445 :: Trademark Elite Trademarks

TrademarkElite is the U.S. #1 Trademark Search and Registration Service :: MARINOWUL+ is a trademark and brand of The Orvis Company, Inc., Sunderland, VT . This trademark application was filed with the USPTO (United States Patent and Trademark Office) under the trademark classification: Clothing...

www.trademarkelite.com

That's not designed to be misleading at all is it?

Always found Orvis to be over priced before but never worried by their ethics until now.

 

[MrEd]

Wow. Avoid.

 

[TLM]

Well, it does not have "merino" and "wool" in it so any body being mislead can only blame herself for misreading. On the other hand it is clearly and intentionally misleading but that is what marketing does.

Why the crushed oyster shells?

 

[crosslandkelly]

Well, it does not have "merino" and "wool" in it so any body being mislead can only blame herself for misreading. On the other hand it is clearly and intentionally misleading but that is what marketing does.

Why the crushed oyster shells?

Fire retardent?

 

[Herman30]

Well, it does not have "merino"

Many americans write "marino" when they mean merino.

 

[Tiley]

That's a very cynical misrepresentation! It plays on phonic association and the fact that the vast majority of folk will not read the small print. Crushed oyster shells and recycled plastic? Sounds like a post-apocalyptic fish cake...

 

[Nice65]

Depending on its actual properties, recycling ocean rubbish isn’t a bad thing at all. I don’t see any problem with calling it Marino, it’s clever marketing is all.

But recycling it into yet more microfibre that then flushes back to the sea in our waste water is something I disagree with. To be honest, if there’s one thing ocean plastic should be recycled into, it’s big bricks. Giant Lego type stuff that can be used for building. If the claims that some plastics last tens of thousands of years are true, then we have a superb building resource in recycled plastic.

 

[TLM]

Sounds like a post-apocalyptic fish cake...

I haven't got the slightest what that might be but I kind of agree the sentiment.

If I recall correctly it is mostly calcium carbonate with some complicated proteins as glue, if heated it decomposes to calcium oxide and the proteins burn. Does not make much sense to use that as a filler in plastic (mostly PET I suppose) fibers.

 

[TLM]

If the claims that some plastics last tens of thousands of years are true

As far as I know that is not really true, There are bacteria that eat PET (polyester) and PA (nylon), PP and PE do not take sun light very well and crumble with mechanical action after that which as I recall is one of the largest fractions in marine micro plastics.

Polyester fleece sheds micro plastic in every wash but pile fabrics just a small fraction of that. A question of continuous fiber vs. staple.

 

[C_Claycomb]

Don't see anything wrong with it on ethical/marketing grounds. If one looks at the Orvis page where garments made of this fabric are advertised it is very clear what the fabric is made of, its in big letters at the top of the page. I think they did well with a play on words to get Marine and Wool sounds into one word to describe a new fabric made of marine material as an alternative to wool.

I will save my ire for Duckworth, https://www.duckworthco.com/pages/sheep-to-shelf who describe their merino thus:

SHEEP TO SHELF™
100% Montana-grown and 100% American-made, Duckworth is proud to be the world's only source-verified, single-origin Merino Wool clothing company.

you have to go to the very bottom of that page, or read the small print on garment labels to find:

• 38% Montana-Grown Merino Wool, 50% recycled Polyester, 12% Modal (recycled bamboo fiber)

I bought one of their shirts thinking the 100% referred to the wool content. 50% polyester defeats the odour control properties of merino, and modal by itself takes longer than cotton to dry.

 

[TLM]

play on words to get Marine and Wool sounds into one word

Marinewul probably would not confuse that much but it seems to be Marinowul which is too close for comfort. That Duckworth page looks like a scam.

 

[saxonaxe]

Damn cheek ! What next Laytex Lamas?

 

[EdS]

Plenty of British lusterous sheep breeds that make very good second layer..... Merino is, excellent but it has become a fashion to the harm to native breeds now

 

[swyn]

My tuppeny's worth.
Merino wool traditionally produced the best wool for suits, It is not that brilliant for general items such as socks or woolen underdoodles and I'll bet that underdoodles sold with the 'Merino' wool label will in reality be wool from a cross breed.

Tasmanian wool producers realised that a cross breed of Merino and Suffolk sheep produced a more versatile wool. Not every one wants or needs an expensive suit.

IMO native breeds have a limited market as their wool is in the 'unknown' league re quality, perhaps fine for felting but each breed would have a different wool type so unless you raised a large flock of specialist sheep your market for the wool produced is really quite limited. Hence the Merino X Suffolk. Makes great wool for clothing.

My wife buys the odd fleece for felting. Tiny market, RAF but a lovely product when cleaned! Great for gifts.

A considerable number of farmers dump unwanted wool even though there is a market for wool insulation, no one has yet joined the dots to stop this waste.

My brother is involved with the wool-clip of 4000 Merino X Suffolks in Tas so I am putting his small piece of info into my scribble. This is a major yearly event and pays the way of the Station.
Other stations have gone into 'opiate' production, running their their Merino flocks numbers down. Rather like the genearation before with Black Angus cattle being the bread winner.
S

 

[henchy3rd]

‘Twas not so long ago that sheep were worth more than the peasants here in the uk.
Their entire villages & lives pulled down & ripped apart & turned to pasture land.
Now one sheep pelt is worth around 3-5p each.
What’s going on?

 

[Nice65]

As far as I know that is not really true, There are bacteria that eat PET (polyester) and PA (nylon), PP and PE do not take sun light very well and crumble with mechanical action after that which as I recall is one of the largest fractions in marine micro plastics.

Polyester fleece sheds micro plastic in every wash but pile fabrics just a small fraction of that. A question of continuous fiber vs. staple.

It is, quite rightly, being done. Now if they were hollow and Lego style, they’d also have decent insulating properties.

Kenyan recycles plastic waste into bricks stronger than concrete

Nzambi Matee hurls a brick hard against a school footpath constructed from bricks made of recycled plastic that her factory turns out in the Kenyan capital.

www.reuters.com

 

[Robson Valley]

Could be just nose-pick, be careful.. Marino. . . . from marine = ocean, NOT merino. Plastic fiber insulation batts don't lose their loft when wet. Duh. That's why the stuff is used for matrix in hydroponic vegetable farms.