Actually PW it was 'you' pagans ( I mean in the broad sense here) who were responsible for Hell well before the church took on the tradition

From Asatru/ Norse you have Asgard for the worthy dead and Niflheim for those that did not live a life of glory, ruled over by the Goddess Hel, the daughter of Loki, hence the word 'Hell' (the same root anyhow)
The root of the word 'hell' actually stems from the Indo-European 'hel' meaning 'to cover or conceal' (so hell is a 'concealed place'). Interestingly when we say "not until Hell freezes over" should watch it because the Old Norse 'Hel' was a very cold place, not hot and fiery
Personally I think everyone has the right to follow whichever path they choose, religious or not and we should show respect and tolerance for those beliefs.