I use reviews before buying any product online or even in a shop. Take your time and sift through all the murk until one of your choice becomes clear.
My most recent purchase, a cool box that actually works, had me begin with Yeti and then discover Rtic (basically the same, to the point of legal action). Good boxes, but still pricy. Then some others, then working out I don't need marine or pickup truck toughness for Aussies or Texas dwelling.
Looked on Amazon at some of the Colemans and all the reviews for the Mk1 and very much improved Mk2 are clumped together. So, guided by the fact there's an upgraded, smaller, more efficient version of what I'm after, I pursued that. So yes, reviews will point you in the right direction if you take your time and sift out the rubbish.