I agree with Goatboy. Although Mora's are nearly perfect, most people want something a bit more fancier after they got their basics down. The Karesuando brand delivers some good knives, the stainless steel is easier to sharpen than other stainless steels I've come across. They spark fire steels without a problem since the spine is nearly 90° (they are rounded of just a little bit but still scrape decent sparks).
I had some use out of the one linked below, very reliable and easy to use.
http://www.heinnie.com/karesuando-knives-wilderness
You can see it in use in this very short video in which we were experimenting with putting a GoPro on your head
Note that the one who lit the fire should've put his knife back in his sheath the moment he lit the fire (I'm the one with the cap). That's why I stuck it in the log, to make him think: 'How did my knife end up here?!'
https://www.youtube.com/watch?v=JIhEVtCFWcw&list=UUMQewx7Ry609esblJN1oy9g