There are aspects/elements of Steampunk that certainly appeal to a healthy number of Females that is not the case with Bushcraft if the pictures I've seen on the internet are anything to go by. <Snip.
Intriguingly, when I set up the Steam Tent Co-Operative group on Facebook to start running some Steampunk/Old School Camping events, roughly half of the applicants for membership were female. Debs found that particularly encouraging.
I do think "Bushcraft" has an image problem and some of it comes from the "Macho" knife talk. Get over it guys, it's just a tool.
