Mate, if you want to see greedy, how about a company selling something that is not meant to be used, but is just a cynical exercise in making a quick £50,000 quid profit?
I very much doubt woodlore pay more than £100 each for these - complete. That's a cost to them of £25,000 for 250 pieces. They sell em for £300 each, that's £75,000. Subtract the cost from the gross and you have the profit. Not bad for just selling em on eh? They are claimed to be "forged" which is a joke. They are lumps of laser-cut, flat-stock which have been shown the forge and peened on an anvil for a few minutes. Those bevels are not forged in, they are ground in - probably on a jig. Make no mistake -
these are cheap knives to make. But good on em I say. The average joe wont know the difference and prolly wont care. You can certainly buy a knife of equal quality for far less money elsewhere, or a far superior knife for the same money. People are not buying these because they are good knives, they are either buying them to speculate, or because it has RM's name on the blade. RM is not selling them to better outfit the bushcrafter, he's selling them to make money - a lot of it.
The knife itself is pretty irrelevant to the equation. Can anyone even tell me what steel it's made from? Perhaps folks are so familiar with the work of Julius Pettersson (who?) that they just have to have one of his blades?
But they all sold out in a day - must be because they are all such good knives eh? What a joke. They would of all sold even without a picture of one.
If someone wants to buy all 250 of em and then flog em on ebay for 2x what they paid, good for them. If people are prepared to pay, then people will be prepared to sell. That's a free market economy and there's nowt wrong with that.
But If you want to question the ethics of it from a marxist perspective, you need to start with the retailer. The whole thing is a cynical exercise in profiteering, right from the gate, but the retailer is by far cutting the largest slice of this particular cake. You can be sure this particular gravy train wont be stopping at Julius Pettersson's house.