A 'softshell' jacket in a medium weight 100% merino loden fabric, with elbow, hood and shoulder reinforcements in L24 Ventile.
I must admit that I shamelessly copied Varusteleka's one, as an overall design / idea. Not doing this commercially in any way and this is just for me and family. I have bought a lot of Varusteleka products (in fact, I think in that photo I am wearing their merino hiking socks and their merino henley), I really like their quality and I yet have to have any gripes with any of their kit; I'd highly recommend them. I always wanted the 'woolshell' jacket and pants they sell, but they were a bit heavy for my budget at this moment, I recently took up sewing, so... it was time to pay homage to them by making my own. Imitation is the sincerest form of flattery.
Speaking of price and flattery, Varusteleka's offering is ca. £250. My materials were probably £40 for Loden, call it £15 for ventile, plus another £10 for thread and top quality zippers, so I put it together for £65. The one they sell has a lot more features like underarm vents, handwarmer pockets, phone pockets on the sleeves, and probably some adjustments, none of which I recreated. It took me ca. 10h to make this, but I had no patterns ready, so say it would take me 8h if I had patterns, likely 5h if I was doing it for a living all the time, and say it would be ca. 6h with the other features which mine is missing.
6h is a lot of time for someone skilled to be working. Labour costs a lot of money, and people need to be able to make a living indeed. Considering they make their stuff in Europe and not by what amounts to slave labour in far away places, big kudos to them and all businesses who keep their production in their own countries. We will keep supporting folks!
My wife spotted them the other day and asked for some 
