This may have been mentioned earlier in the thread but even though it's Ray's name he doesn't do the editing and he doesn't judge what is going into the final product to appeal to the selected viewer base.
Even though there's many thousands that class bushcraft as their past time there's many millions that will enjoy the programme and not want or need anything hugely in depth. From all of these sorts of programmes we (generally) get something out of them, sometimes it's a load of knowledge and information and at other times it's just tit bit's or we come away with a renewed enthusiasm for something. I think that all of these sorts of programmes are a great opportunity for us if we take it, we can learn more, or we can get ideas, they even raise awareness with the general public whihc often makes it easier to approach people to use land etc.
And if Ray is doing what he enjoys then good for him, if he's moving out of what we've got used to watching for 10 years then I hope he's enjoying himself and following his passion. I know that TV has given him the opportunity to do lots of things he would not have done and he's more in a position now to do things that he wants to do and have experiences that he want to have, in a way we just follow along for the ride and TV companies try to make money from it