It a pretty good price (although I think round Black Friday they went as low as £180), but a quick look around the normal suspects are fairly similar.
Cotswolds have it at the same price, although I notice it says it the 2018 model! Since Snow & Rock is part of the Cotswolds group, I suspect they are segmenting the market. Open Air in Cambridge (a great shop, and now essentially my closest independent store) has it at £234 with free delivery. And Go Outdoors have it at £259, but with the 10% off at the checkout, its £233...
I am on various email lists for shops (once you've bought something on deal, they tend to email you endlessly), and because of the lockdown, those Easter/Spring sales are going on longer and perhaps deeper than usual. And because everything is online only at the moment, their websites tend to vaguely match each other - they are trying to move product..
I think prices might go down further - even after stores reopen (and I work part time in retail, so I am hoping its sooner rather than later), there is going to be a lot of stock stuck in stores, and shops desperate to move it. I am hoping good companies dont go under, but its going to be tough.