I've tried the woodlore style knife with the ridge going across the middle and really didn't get on with it. It didn't feel right in my hand at all.
The woodlander on the other hand felt 'just right' I actually got Ben to extend the handle a bitas I found the 'standard' (if there is such a thing!) knife too short for me. You can choose the wood you want, whether you want 3 or 4mm blade, the leather colour of the sheath (yes sheath not sheaf!!) and also the style of sheath i.e. neck, belt or hanging belt. Again I chose a slightly custom version of that with a hanging loop (which can be undone) and a strap hole for hanging if I want.
Ben is incredibly flexible with the choices you want. I'm fortunate in that I don't live too far away and so went to see him when I ordered it. I also got a load of axes and carving knives from him. His prices are a little higher than some, but in my view they are well worth it. Quality is 2nd to none. And no I'm not on commission!!