I was there on Friday. Since it was half term, the littluns came along. To be fair, they had a great time, swinging from ropes and mucking around in kayaks.
I thought it was 'pretty good', but would really have liked more time to chat with the stallholders (kids like to have us parents standing in queues for most of the day, waiting for "their turn"). For the hardcore bushcrafter I'd say it would be a disappointment - I'm guessing that vendors of 'proper' bushcrafting kit (i.e. non-Gucci) would be hard pushed to afford the rent at the NEC, which is a shame. However, the people I did meet from 'bushcrafty' type stands were a dead nice bunch, so I'll go again next year.
Oh, and my opinion of Alpkit is now even higher. No association, but they are genuinely a dead nice bunch of folk, with time to talk (to me and the kids) and great products. The guys at Keela were pretty cool too!