I was talking to them earlier this year about this knife. The impression that I was given was that they had brought out a limited run to find out how they would be accepted by people that use Mora's. This is why they are the Mora2010.
From what I understand if they were well received then Mora would put them into production in full next year. From what I have heard nearly all that have them like them and they have been received reasonably well, so I would imagine that they will be placed into full production either the end of this year ready for early next year or beginning of next year ready for around spring time.