One thing to add is that the longevity of affordable to mid-price bags is questionable. Our kids tear through a pack a year at school. Jansports, Victorinox, Puma ... all of which you can pick up reasonably at places like Winners, TJMaxx etc ... But, name a brand in that sphere. They last the year OK, but when you come to look at them next year, you can see they are shot. I was much the same til I picked up a few old Tumis, Kifarus and this GoRuck. Fashionable, however, or stylish, they ain't. Just tough enough to run for a bit and well-organized.
Best bits about the GoRuck are its anonymity and more or less minimal organizational fuss. Clampack, with easy access to an internal top pocket, a means to hang things internally (I hook in my brolly on the molle and have a kifaru chamber pocket there too at the top), a document sleeve (more use than I thought it was going to get), the flat pocket at the front is perfect for a light raincoat, folded appropriately -- or gloves, hat, newspaper. Clampack gives you side access too, in case you want to pack it like a messenger bag. Just swing it round off one arm. And, of course the most excellent external laptop compartment.
Just right for work ... gym shoes and Lock&Lock full of lunch all fit alongside whatever crap I am reading plus a slightly bulky pen case, notebook, audio and the other trappings and paraphernalia.
People in the adverts put 30lb weights in these things and use them to do press ups in the mud in an effort to improve their standing as Americans ... I wouldn't dream of it, nor would I take it camping. They don't distribute weight to the hips well enough whilst being to heavy for a light hiking set up. For commuting, however, they are unimpeachable.
Getting the big sell, here, eh?
