Bit harsh Red, they've been stocking good products and providing a very good service for a few years now. Now you're starting to sound "a bit sulky".
They stock those products and provide that service because its their job. They do it to make a profit, not because its a fun or informative thing to do. That makes them no better, and no worse, than Asda.
I haven't noticed them providing lots of content to this site on bushcraft techniques, or making videos on firecraft, or writing books on shelter building have you? Have they contributed anything to the hobby beyond selling things for profit?
My sympathies here are with Gransfors who manufacture a handmade product - not the best one, but a good one. Whinging that they can't make them fast enough to make a retailer more money? Very poor show in my book.